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Hospitality UPGRADE Award

2022 the Hospitality UPGRADE Award was awarded to PXNEL!

PXNEL has developed a modular wall covering system making it possible to attach a variety of panel modules with one simple click. The circular model makes it possible to extract around 90 per cent of the old parts and transform them into new panels with a fresh design. Omar Ghandour, co-founder and CEO of PXNEL, is delighted about the award, and explains: “PXNEL is for walls what apps are for smartphones: a unique, simple panel system that enables flexible, individual wall design.”

The advisory board nominated five start-ups in September 2022 out of more than 30 applicants to pitch against each other at 196+ hotelforum.

Advisory board 2022:

Peter Bachmann, Managing Director, Das Sentinel Haus
Stefan Bezold, Vice President Sales DACH, FutureLog Europe
André Pinto Gomes, Senior Investment Manager Investment Management Hospitality, Union Investment Real Estate
Madlen Dietrich, Head of Unit Startup Economy and Digitalisation, Unternehmensverbände Berlin-Brandenburg
Markus Fromm-Wittenberg, Startup Ambassador, GNERATOR powered by GIRA (Gira Giersiepen)
Harro Grimmer, Managing Partner, MPP MEDING PLAN + PROJEKT
Olga Heuser, Founder & Managing Director, DialogShift
Florian Montag, Business Development Manager, Apaleo
Nils Ziehn, VP Product, Limehome  

The following jury members attended the pitch in person along with Christian Fiedler: Peter Bachmann (Das Sentinel Haus), Markus Fromm-Wittenberg (GNERATOR powered by GIRA), Harro Grimmer (MPP Meding Plan + Projekt, Olga Heuser (DialogShift), Markus Marth (Schani Hotels), and Konstantinos Matsoukas (PropTech1).
2022 the following four finalists made it onto the hotelforum stage besides PXNEL (in alphabetical order):

Circonomit promotes environmentally-orientated decision-making by collecting standardised real data and integrating them into environmental impact assessments carried out on real estate, and thus also on companies.

Dripdrop is an automated umbrella lending system from Denmark that aims to reduce waste by avoiding, reducing, recycling and reusing umbrellas in hotels.
MiceRate is an automated revenue management system primarily aimed at the events sector, and is intended to be used as the basis for increasing revenue in the long term, and thus to enable a successful sales strategy for hotels with a strong MICE orientation.

Solaga uses algae pictures and walls to help reduce air pollution and increase biological energy production by microalgae, as well as developing the algae façades of the future.

Hospitality UPGRADE Award

196+ forum Munich and Hospitality Pioneers (Gastgewerbe Magazin) are supporting young innovative start-ups from all over Europe, once more in cooperation with GNERATOR powered by GIRA.

The prize will be presented to the winner of the techno pitch on 6 October at the 196+ forum Munich conference. The competition appeals to innovative start-ups making a relevant contribution to sustainability in the hotel industry with efficient, future-oriented solutions along the entire value chain from hotel development to hotel operation, including the guest journey and employer branding:

  • processes and performance in operational hotel management or
  • the guest experience for both tourists and business travellers before, during and after their stay in a hotel - as well as or
  • processes, tools materials in the real estate, energy and construction industries that may be relevant for hotels or similar hotel properties

Hotel owners and operators are increasingly being called on to make their contribution to providing better environmental and climate protection, but also to lend appropriate expression to the “S” and “G” from “ESG”, referring to “social” and “corporate governance”, if they wish to be economically successful. Hotel guests are also making increasing demands when it comes to climate protection aspects during their travels and when staying in properties. It has furthermore been shown that sustainable hotels are at an advantage when it comes to employees.

This means that the industry needs to find solutions to the future challenges of the ESG criteria if they wish to succeed in an era of climate change, environmental pollution, pandemics, globalisation, staff shortages and digital transformation.


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