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Latest News • 2023-03-27

Invitation to the 196+ forum Milan
from 16 until 17 April

Presentation of the "Hotel Design Award 2023"

Milan, 27 March 2023 - The 196+ forum Milan was first held in 2014 under the name "hotel & tourism forum Milan". Since then, it has become Italy's benchmark event for hospitality investment and design. The event is an international networking platform where industry participants come together to share ideas.

This year the 196+ forum Milan starts on Sunday, 16 April with an excursion through the city center of Milan. Explore Milan from a different perspective and get introduced to the latest hotel projects and highlights of the metropolis. The last stop of the tour will be the reception of 196+ forum Milan at one of the leading rooftop bars in Milan. Expect live music, drinks and the perfect atmosphere to mingle.

The conference part takes place on Monday, 17 April 2023 at nhow Hotel Milan, Via Tortona 35. At the conference, leading hospitality investors, developers and operators address key challenges of the industry. One highlight of the evening will be the festive dinner. Expect modern Italian cuisine with an international twist, for all attendees. Once again you are welcome to take the opportunity to connect with our speakers, moderators and likeminded souls. During our festive dinner the winner of the „Hotel Design Award 2023“ will be presented.

Hotels completed and opened in Europe between October 2021 and March of this year were eligible to enter the competition, which is open to architects, designers, owners and developers of hotels in Europe. The criteria for the award primarily includes the originality of the architectural and design concept, the resulting architectural quality of the building and facade, and the design of the interior. The focus is on the design approach for a convincing hotel concept.

196+ forum Milan program

Registration for media representatives

More information about 196+ forum Milan:

Milan as one of the big four cities for hospitality in Italy will present itself during the global trade show Salone del Mobile from 18 to 23 April 2023. This week spotlights the city as a center for design and furniture. 196+ forum Milan takes place during this international well-recognized week. Investors, developers, real estate companies, hotel operators, consultants, and architects from around Europe come together to exchange and discuss insights of the hospitality industry. 196+ forum Milan was first hosted in 2014 and is the benchmark event in Italy for hospitality investment & design. A full day of interesting panel discussions, inspirational keynote speeches and presentations of innovative design projects will keep the community up-to-date. This day and especially the extra-ordinary dinner is a crucial opportunity for networking to create valuable business relationships.

Media contact:
Martina Rozok
T +49 30 40044681
M +49 170 2355988

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